Selling your property is an important
decision. As your Real Estate professional, my goal is to help
you sell your property for the highest attainable price within the time
frame that fits your plans, and to make the homeselling process as efficient
and stress-free as possible.
I commit to
you that I will:
- Communicate with you in a
timely and efficient manner.
- Identify your needs.
- Consult with you to clarify
your needs, expectations and priorities.
- Discuss seller, buyer and dual
agency alternatives and determine how I can best work with you to achieve
your real estate objectives.
- Answer any questions you might
have about the homeselling process.
Develop and implement an
effective marketing Plan for your property.
- Design a Marketing Plan that is
tailored to your property, in order to achieve maximum exposure to
- Share information about your
property with the Prudential Real Estate professional in my office, and
other real estate professionals through the Multiple listing Service
- Install the well-recognized
Prudential Real Estate FOR SALE sign (where allowed).
- Discuss how open houses may be
an effective way to reach potential buyers, and hold an open house as
- Promote your property through
effective print advertising and electronic media.
- Explain how written property
disclosure, a home warranty and professional home inspections can enhance
the salability of your home.
- Seek buyers who are
pre-approved by a lending institution, and require
financial qualifying information on all buyers submitting offers.
- Communicate with you throughout
the marketing process.
Help you determine an effective Pricing Strategy.
- Explain how market value is
determined, and discuss the role of market-sensitive pricing in the
successful sale of your property.
- Research and present a
Comparative Market Analysis showing recent real estate activity and
trends, to help you determine a realistic listing price.
- Discuss financing options that
will help attract potential buyers.
- Prepare a preliminary estimate
of your costs and cash proceeds based on the probable selling price and
- Continue to monitor real estate
market activity, and, if appropriate, recommend price adjustments to keep
your property competitive.
Recommend steps to prepare your property for the
- Identify enhancements that will
help your property make the best possible impression on prospective
- Advise you how to prepare your
property for real estate professional previews and buyer showings.
Represent you in negotiations with prospective
- Review all purchase offers with
you, and explain your available choices to accept, reject or counter each
- Negotiate in your best
interests, including the handling of counter offers, to reach an agreement
that is acceptable to you.
Work to protect your interests through the
completion of the transaction.
- Work with the buyer's real
estate professional and others to see that all requirements of the
purchase agreement are satisfied and to help keep the transaction on the
- Keep you informed of the
progress of the transaction.
- Follow up on any remaining
details after the close of sale, and provide with you information on
relocation assistance or additional services you may need.
This is my commitment to
you to ensure that I meet all of your expectations in the marketing and sale of